The media promotion by the beer maker led to a backlash of transphobic comments and a boycott by some drinkers.
Bud Light Powerless to Stop Backlash Against Company—Marketing Strategist
Influencer Dylan Mulvaney condemns Bud Light's response to transphobia
Trans Influencer Dylan Mulvaney Talks Bud Light Controversy
Bud Light loses title of top-selling beer in US after months-long boycott: Here's what happened - Business & Economy News
Nobody imagined it would go on this long': Bud Light sales continue to plummet over Mulvaney backlash
Bud Light Dethroned as Top-Selling Beer in U.S.
Bud Light sales dip after trans promotion, but boycotts often don't last : NPR
Bud Light's Missteps in the Dylan Mulvaney Controversy: A Lesson in Failed Brand Strategy and the
Dylan Mulvaney says Bud Light hasn't supported her amid transphobic backlash
Partnership with trans influencer infuriates conservatives
The Rise and Fall of Bud Light - The Atlantic
Bud Light: Transgender influencer Dylan Mulvaney says she was scared to leave house 'for months' after Bud Light backlash, Ents & Arts News