Glossier: A Thoroughly Modern Beauty Brand

In just a few years, Glossier went from launching four products on a basic ecommerce site to forecasting $275 million in retail sales in 2023. So how did they do it? Let
Most companies have been on a digital transformation journey in recent years, taking their brick-and-mortar offering and adapting it to new technologies and consumer behaviors.  But amidst this huge online shift, a new breed of brand has emerged. Beauty brand Glossier was instrumental in leading this pack of disruptors, with its customer-centric approach, use of social media and innovative digital marketing tactics. In just a few…

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