Behind Sprite's first-ever global rebrand, Advertising

Following WPP’s ‘unprecedented’ US$4 billion deal with Coca-Cola, Sprite launches a monumental global campaign. Brand and agency teams discuss this tireless months-long process.

Heat Happens': Sprite launches first-ever global brand platform and refreshes visual identity – Campaign Brief Asia

Weetabix #MilkFirst, Just Eat pub, Pedigree dog dating, Sprite heat - Campaigns round-up

How Diversity Drives Design for Sprite Zero Sugar's Brand Refresh and Global Campaign

Minute Maid Gets New Look, Launches First-Ever Global Campaign as Part of Brand Refresh – News & Articles

Uncola: Seven-Up, Counterculture and the Making of an American Brand - The Devil's Tale

Sachin Shrestha on LinkedIn: Behind Sprite's first-ever global rebrand, Advertising

Behind Sprite's first-ever global rebrand, Advertising

Heat Happens': Sprite launches first-ever global brand platform and refreshes visual identity – Campaign Brief

In pictures: Fanta's first ever global brand identity is 'bold not boring